Supergroup Holdings

As a major lifestyle brand that combines clothing manufacture, retail and distribution, Supergroup Holdings needs reliable, robust and responsive IT. Its clothing lines, which include Superdry, Breed and California Surf Co, are distributed through its retail arm of national chain of stores, including CULT and Superdry Stores and House of Fraser Concessions.

Although Supergroup Holdings has its own internal IT support team, Piandi is responsible for hardware support in its 39 shops, 54 House of Fraser Concessions and its distribution centre as well as its head office servers. That includes Help Desk support for all stores and concessions and IT installations when it opens new stores.

Since Supergroup Holdings started working with Piandi eight years ago, its huge success has seen it grow from a head office and just three stores to 39 shops and 54 concessions. Throughout that expansion, Piandi has been on hand to provide consistent support.

Brad Ainslie, Superdry Holding’s IT Manager said the past relationship was down to Piandi putting its philosophy about being passionate about IT at the heart of its business.